AI and Consumer Interaction in Business : From Recommendation to Emotional Connection

Language: English

Published by Springer, 2026

9819594294 / 9789819594290

  • Hardcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a comprehensive framework to optimize AI interactions whether through chatbots or social media. Key business insights include: (1) decoding the psychology behind AI-driven customer responses, (2) actionable insights for balancing efficiency and emotional resonance, and (3) fresh perspectives on AI s role in marketing. Written for practitioners and academics alike, it balances rigor with accessibility, making it indispensable for navigating the future of AI-powered engagement.

Seller Inventory # 9789819594290

Title
AI and Consumer Interaction in Business : From Recommendation to Emotional Connection
Author
Feifei Yang
Publisher
Springer
Publication year
2026
Condition
Neu
Binding
Buch
Language
English
ISBN 10
9819594294
ISBN 13
9789819594290
Item weight
446 grams
Dimensions
241x160x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.22US$ 35.22
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Einbeck, Germany 37574