Title: The Consumer Interest (RLE Consumer Behaviour) (Routledge Library Editions: Consumer Behaviour)
Publisher: Routledge
Publication Date: 2016
Language: English
ISBN 10: 1138838241
ISBN 13: 9781138838246
Binding: Soft cover
Condition: New

About this title

Synopsis

This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.

About the Author

J.D. Forbes, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, Canada.

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