Consumer Market and Consumer Behaviour

In today s complex situation of fierce competition in the market, marketer could not sell what he offers to sell or produces. Marketer can successfully sell only what is desired by the consumers. In such situations, for accomplishing the objectives of the-business organizations, marketers need to monitor continuously the changes that are taking place in the consumer market and consumer behavior before formulating marketing strategies for the target market. Information provided by this book can assist marketers in recognizing and reacting to marketing opportunities and problems. Knowledge of consumer markets and consumer behavior of TV and toilet soap will enable to draw an inference of the other similar products also.