The Consumer Mind in Retail. This item is unavailable.The Consumer Mind in Retail

Most purchasing decisions happen in less than fifteen seconds. No conscious reasoning. No rational comparison. The consumer is standing in front of the shelf — and has already decided before realizing they were deciding.

The Consumer Mind in Retail reveals the invisible architecture governing those decisions: what happens behind every shelf, every counter, and every negotiation that appears straightforward but carries a quiet, profound complexity.

Drawing on years of hands-on experience in consumer markets — across product launches, buyer negotiations, and point-of-sale strategy — Pedro Pimenta translates consumer behavior, neuromarketing, and competitive intelligence into real stories, concrete characters, and lessons you recognize because you have already lived them.

You will understand why a good product doesn't sell — visibility sells. Why discounting doesn't build a brand, it only funds survival. Why the point of sale is not a democracy: it protects whoever is already inside and ignores whoever arrives without the right structure. And why execution is not a detail — it is the difference between building something that lasts and simply existing.

The book is divided into three parts: The Invisible System, which shows how retail truly operates beneath the surface; The Invisible Decision, which reveals what happens inside the consumer's mind in the moments leading up to a purchase; and Execution Is Power, which translates all of it into practical action and sustainable results.