Title: Consumer Perception Towards Advertisement Related To Cosmetic Goods: A comparative study of working and non-working women in Punjab
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2016
Language: English
ISBN 10: 3659860298
ISBN 13: 9783659860294
Binding: Paperback
Condition: Brand New
Weight: 0.25 kilograms

About this title

Synopsis

Consumer perception towards Advertisement related to cosmetic goods: A comparative study of working and non-working women in Punjab. The purpose of the study is to analyses the influence of advertisements on the buying behavior and the attitude of the respondent regarding the overall impact of advertisements on consumer’s perception. This study shows that the respondent interpolated in this survey belongs to diverse backgrounds which increase the scope of future study. The current study, also appraises the economic and financial factors necessary for the purchase of goods. In countries like India, which is believed to be the swiftest growing market for cosmetology, advertisement plays a powerful role in determining the consumption of products. Since any publicity is good publicity, therefore, all the mediums used by advertising agencies be it the brand value or the celebrity attached to it, add up a good member of consumers.

About the Author

Dr. Rajesh Kumar Mahajan, distinguished academicians, is currently working as a principal J.C.D.A.V. College, Punjab, India. He has worked as an eminent professor in Accounting and Finance for more than 20 years. To his credit, he has more than 30 research publications published about 10 books in Commerce and supervised a number of research scholar

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