Consumer Perception of Product Risks and Benefits

Language: English

Published by Springer International Publishing, Springer International Publishing Jul 2018, 2018

3319844210 / 9783319844213

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This item is printed on demand - Print on Demand Titel. Neuware -This book reflects the current thinking and research on how consumers¿ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 620 pp. Englisch.

Seller Inventory # 9783319844213

Title
Consumer Perception of Product Risks and Benefits
Author
Gerard Emilien
Publisher
Springer International Publishing, Springer International Publishing Jul 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3319844210
ISBN 13
9783319844213
Item weight
925 grams
Dimensions
235x155x34 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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AbeBooks seller since January 23, 2017

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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