Consumer Protection in the Age of the *Information Economy* (Markets and the Law)

To date, there have been few theoretical inquiries into the relationship between the technological innovation and basic objectives of consumer protection laws. This book addresses this need by considering the impact of technological innovation on the foundations of consumer advocacy, contracting behaviour, control over intellectual capital and information privacy. The collection presents a unique and timely perspective on these issues. The authors, internationally renowned experts, from diverse areas such as consumer issues in technology markets, contract, and intellectual property provide a fresh perspective on these topics. Contributions provide novel approaches to the question of what consumer protection might consist of in the context of technological innovation. The book will be a valuable resource to academics and researchers in law and public policy and is easily accessible to graduate and undergraduate students working in these areas.

Jane K. Winn is Professor and Director of the Shidler Center for Law, Commerce & Technology at the University of Washington, Seattle, Washington, USA, where she teaches commercial, comparative and technology law courses. She is a member of the American Law Institute and a Visiting Fellow of the University of Melbourne School of Law. Her research focuses on electronic commerce law issues in the US, EU and the People's Republic of China.