Consumer Psychology in Behavioral Perspective. This item is unavailable.Consumer Psychology in Behavioral Perspective

This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.

Gordon Foxall is a Distinguished Research Professor at Cardiff University in Wales. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes. He is a graduate of the Universities of Birmingham (PhD industrial economics and business studies) and Strathclyde (PhD psychology). In addition, he holds a higher doctorate of the University of Birmingham (DsocSC). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).