Consumer Response to Selected in-Store Promotion of Cottage Cheese (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Hardcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 53.56
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Add to basketItem description from seller
Seller Inventory # LX-9780260400260
- Title
- Consumer Response to Selected in-Store Promotion of Cottage Cheese (Classic Reprint)
- Author
- Henry Leveck
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Binding
- HRD
- Language
- English
- ISBN 10
- 0260400262
- ISBN 13
- 9780260400260
- Item weight
- 1,493 grams
How in-store promotions affect cottage cheese purchases—and what that means for shoppers and dairy brands.
This study analyzes how promotional displays, leaflets, and demonstrations influence what homemakers buy in Jackson, Mississippi. It explains the setup, the people observed, and the steps taken to measure knowledge and use of cottage cheese after promotions. The edition describes why understanding shopper responses matters to the dairy industry and to consumers seeking value.
- How displays and samples are used to catch attention and inform choices.
- What kinds of questions researchers asked shoppers and how responses were recorded.
- What the data say about shopper behavior, including how promotions relate to purchasing patterns.
- How leaflets and recipes were designed and distributed during the promotion.
"Synopsis" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
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