Title: Consumer Response to Selected in-Store Promotion of Cottage Cheese (Classic Reprint)
Publisher: Forgotten Books
Publication Date: 2018
Language: English
ISBN 10: 0260400262
ISBN 13: 9780260400260
Binding: HRD
Condition: New
Weight: 1493 grams

About this title

Synopsis

How in-store promotions affect cottage cheese purchases—and what that means for shoppers and dairy brands.

This study analyzes how promotional displays, leaflets, and demonstrations influence what homemakers buy in Jackson, Mississippi. It explains the setup, the people observed, and the steps taken to measure knowledge and use of cottage cheese after promotions. The edition describes why understanding shopper responses matters to the dairy industry and to consumers seeking value.

How displays and samples are used to catch attention and inform choices.
What kinds of questions researchers asked shoppers and how responses were recorded.
What the data say about shopper behavior, including how promotions relate to purchasing patterns.
How leaflets and recipes were designed and distributed during the promotion.

Ideal for readers curious about retail research, consumer behavior, and the practical side of in-store marketing for dairy products. It offers concrete examples of field methods and the kinds of insights that can guide promotional planning.

"About this title" may belong to another edition of this title.

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