Druck auf Anfrage Neuware - Printed after ordering - This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.

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Bibliographic Details

Title: Consumer Sensory Testing For Product Development
Publisher: Springer US, Copernicus
Publication Date: 1998
Language: English
ISBN 10: 0834212099
ISBN 13: 9780834212091
Binding: Buch
Condition: Neu
Dimensions: 241 millimeters width by 160 millimeters height by 21 millimeters depth
Weight: 582 grams

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Synopsis

This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.

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