Consumer behavior: Concepts and applications (McGraw-Hill series in marketing)

David L Loudon

ISBN 10: 0070387532 / ISBN 13: 9780070387539

Published by McGraw-Hill, 1979

About this Item

Seller Inventory # mon0000005798

Bibliographic Details

• Title: Consumer behavior: Concepts and applications (McGraw-Hill series in marketing)
• Publisher: McGraw-Hill
• Publication Date: 1979
• Language: English
• ISBN 10: 0070387532
• ISBN 13: 9780070387539
• Binding: Paperback
• Condition: Good

About this title

Synopsis

Consumer Behavior: Concepts and Applications 4/e is written as an introduction to consumer behavior for the upper-level marketing student,and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter,managerial reflections,discussion topics,projects,and end notes.