Consumer behavior analysis of Chinese Auto Industry against foreign giant companies

Language: English

Published by GRIN Verlag, 2013

3656554803 / 9783656554806

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Cambridge, language: English, abstract: This research study aims at making great contribution to the existing literature on country of origin concept from the viewpoint of the Chinese customers. This study will specifically investigate two key points. Firstly, the significance of the manufacturing nation of the product compared to the attributes of the choice of the Chinese consumers and secondly, the relative significance of the country image aspect of the consumer's preference of the foreign goods.It is important to conduct a systematic investigation regarding the concept of country oforigin in the developing countries as it has its effects on the exporters, foreign manufacturers,domestic manufacturers, marketers, and various channel intermediaries wishing or doing business in such countries. It also has its effect on the policy makers and government of the developing nations trying to develop domestic manufacturing competencies during intensecompetition from the foreign brands and also for the academics that are interested in comprehending the behavior of the consumers in the developing countries (Barbosa, 2010).

Seller Inventory # 9783656554806

Title
Consumer behavior analysis of Chinese Auto Industry against foreign giant companies
Author
Alex Ngumbi
Publisher
GRIN Verlag
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3656554803
ISBN 13
9783656554806
Item weight
45 grams
Dimensions
210x148x2 mm

AHA-BUCH GmbH

Einbeck, Germany

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