Language:Chinese.Paperback. Pub Date: 2020-01-01 Pages: 256 Publisher: follow the consumer purchase decision process and the preparation of internal and external factors along China Renmin University Press textbook of the main line and expanded. the main contents include consumer buying decision-making process of consumers of mental activity. consumer needs and motivations. the consumer's personality. self-concept and way of life. consumption .

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Bibliographic Details

Title: Consumer behavior analysis and Practice (Fourth Edition) (21 century Vocational planning materials marketing series; five-second National Vocational Education Regulations(Chinese Edition)
Publisher: ?????????
Publication Date: 2020
Language: Chinese
ISBN 10: 7300273238
ISBN 13: 9787300273235
Binding: paperback
Condition: New

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN
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