Consumer purchasing decision-making behavior in an immersive interactive shopping environment(Chinese Edition)

SUN CHUN HUA . CHEN XIA YU . LIU YE ZHENG

Language: English

Published by Science Press, 2024

7030748409 / 9787030748409

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Paperback. Pub Date: 2024-01 Pages: 287 Language: Chinese Publisher: Science Press Research on Consumer Purchase Decision Behavior in Immersive Interactive Shopping Environment systematically studies the impact of immersive interactive systems supported by VR/AR/MR technology on consumer decision-making behavior. The main contents include the introduction of immersive interactive technology. the characterization and measurement of immersive interactive experience. the coordination of immersiv.

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Title
Consumer purchasing decision-making behavior in an immersive interactive shopping environment(Chinese Edition)
Author
SUN CHUN HUA . CHEN XIA YU . LIU YE ZHENG
Publisher
Science Press
Publication year
2024
Condition
New
Binding
paperback
Language
English
ISBN 10
7030748409
ISBN 13
9787030748409

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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