The Consumerist Manifesto Handbook: The Guerilla's Guide to Making Corporations Pay for Faulty Goods, Substandard Services, and Broken Promises
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Language: English
Published by Sterling, 2011
- Hardcover
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Hardcover
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- Title
- The Consumerist Manifesto Handbook: The Guerilla's Guide to Making Corporations Pay for Faulty Goods, Substandard Services, and Broken Promises
- Author
- Selden, Charles J.
- Publisher
- Sterling
- Publication year
- 2011
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1402786484
- ISBN 13
- 9781402786488
Consumers: rise up and demand your rights!
This funny, irreverent, and informative guide exposes the many abuses committed by corporations against the modern consumer, urging readers to shake off the fog of learned helplessness and demand their money's worth from every transaction. Anti-corporate guerilla Charles Selden draws on his 40-plus years of experience revealing the extraordinary (and often hilarious) lengths to which companies will go to duck their responsibilities to consumers. Best of all, he shows how to recognize the signs of such “customer disservice” and capitalize on them, clearly outlining the tactics customers need to master in order to get what they paid for, every single time.
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About the Author
Charles Selden is a retired publishing executive who has been an expert witness for the Department of Justice and the IRS in cases on deceptive marketing and investment credit tax schemes. He is a graduate of the Iowa Writer's Workshop and holds an MA in Communications from Stanford, as well as an MBA from Pepperdine. Selden worked at Random House before starting his own multi-service marketing and fulfillment business. In 2010, he launched his blog, www.consumeristmanifesto.net, an e-forum for sharing his carefully documented history of waging consumerist war against corporations large and small. Selden splits his time between Montclair, New Jersey, and Palo Alto, California.
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