Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

Quelch, John A.

ISBN 10: 0190235128 / ISBN 13: 9780190235123

Published by Oxford University Press (edition 1), 2016

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0190235128-11-1

Bibliographic Details

• Title: Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
• Publisher: Oxford University Press (edition 1)
• Publication Date: 2016
• Language: English
• ISBN 10: 0190235128
• ISBN 13: 9780190235123
• Binding: Paperback
• Edition: 1.
• Condition: Very Good

About this title

Synopsis

The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.

About the Author

John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy and Management at Harvard School of Public Health.