Consuming Extreme Sports : Psychological Drivers and Consumer Behaviours of Extreme Athletes

Language: English

Published by Springer, 2021

3030401294 / 9783030401290

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This book explores the consumption behaviour of 'extreme' athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes. By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.…

Seller Inventory # 9783030401290

Title
Consuming Extreme Sports : Psychological Drivers and Consumer Behaviours of Extreme Athletes
Author
Francesco Raggiotto
Publisher
Springer
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3030401294
ISBN 13
9783030401290
Item weight
187 grams
Dimensions
210x148x8 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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