Contemporary Advertising with PowerWeb and CD-ROM. This item is unavailable.
104 ratings by Goodreads
Language: English
Published by McGraw-Hill/Irwin, 2001
- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Unavailable
Hardcover
Condition: Used - Very good
US$ 9.22
Item description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0072500417I4N00
- Title
- Contemporary Advertising with PowerWeb and CD-ROM
- Author
- William F. Arens
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2001
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0072500417
- ISBN 13
- 9780072500417
- Item weight
- 1.25 pounds
Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
"Synopsis" may belong to another edition of this title.