Emphasizes the link between effective written and oral communication and the ability to find and keep a challenging, personally satisfying job in today's competitive business world. Actual business documents from the nation's second largest advertising agency allow students to see business communication concepts applied in real-world situations. Other features of the second edition include technology exercises, interviews with business professionals, and a focus on the skills that make people more employable and successful in the workplace. Annotation c. by Book News, Inc., Portland, Or.

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This comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide readers with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job. The book includes examples that compare and contrast effective and ineffective writing, practical writing-tips features, and document-writing exercises. Effective oral communication in public speaking, in oral presentations, and in collaborative, small group settings are emphasized. The information and skills users need to find their first job is outlined in step-by-step personal and job-market analyses through sample resumes and cover letters, an examination of the stages in a model employment interview, and a study of critical job-search tools.

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