Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.

The book showcases the diversity of emerging markets that offer unique challenges in finance, marketing, organization and HR, among others. From family-owned enterprises in India grappling with succession-planning to tech startups navigating regulatory uncertainties – these case studies capture the essence of managerial dilemmas in emerging markets. Through rich narratives and rigorous analysis, the essays in this volume provide strategies for organizations to deal with turbulent times, declining sales and productivity, shrinking investments or consumer base and the need for businesses to innovate, expand and grow. The volume also includes reflections from multiple stakeholders, which not only enriches the learning experience but also fosters a deeper understanding of the complex interplay between management practices and broader socio-economic contexts.

This book will be of interest to both students and researchers of business studies, management studies, marketing, finance and human resources. It will also be a useful resource for professionals working in government agencies and research agencies and for managers in different industries.

About the Author

Shalini Aggarwal is Professor of Finance at Chandigarh Business School, Chandigarh University, Mohali, Punjab, India.

Ashish Gupta is Faculty in Marketing Area at Indian Institute of Foreign Trade (IIFT), Delhi Campus, New Delhi, India.

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