Title: Contemporary Issues in International Business: Institutions, Strategy and Performance (The Academy of International Business)
Publisher: Palgrave Macmillan
Publication Date: 2019
Language: English
ISBN 10: 3319889060
ISBN 13: 9783319889061
Binding: Soft cover
Condition: New

About this title

Synopsis

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.

This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.

About the Author

Davide Castellani is Professor of International Business at the Henley Business School, University of Reading, UK.

Rajneesh Narula is Professor of International Business Regulation and the John H. Dunning Chair of International Business at the Henley Business School, University of Reading, UK.

Quyen T.K. Nguyen is Associate Professor of International Business and Strategy at the Henley Business School, University of Reading, UK.

Irina Surdu is Lecturer of Strategy and International Business at the Henley Business School, University of Reading, UK.

James T. Walker is Professor of International Business and Head of International Business and Strategy at the Henley Business School, University of Reading, UK.

"About this title" may belong to another edition of this title.

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