Contemporary Issues In Management
Language: English
Published by Discovery Publishing House, New Delhi, 2026
- Hardcover
- New
Seller: Books in my Basket, New Delhi, IndiaBooks in my Basket
AbeBooks seller since September 10, 2010
Condition: New
US$ 15.71
Quantity: 2 available
Add to basketItem description from seller
ISBN:9788183567145,226pp.
Seller Inventory # 2587119
- Title
- Contemporary Issues In Management
- Author
- Basant Mehta
- Publisher
- Discovery Publishing House, New Delhi
- Publication year
- 2026
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 8183567142
- ISBN 13
- 9788183567145
This book is an attempt to review and present current state of knowledge of Marketing Management, Human Resource Management, Financial Management and Information Technology.
Table of Contents:
Online Marketing : A Need to Face Marketing Challenges in the Globalized World
Green Marketing : A Step to Improve Environmental Quality and Customer Satisfaction
Impact of Recession in Indian Organized Retail
Rural/vs Globalized Market : Rural Market Booming with Business Prospects
Effect of Advertisement Copy on Consumers
"Synopsis" may belong to another edition of this title.
About the Author
He has completed one U.G.C., Research project and supervising many Ph.D scholars. Prof. Mehta is the Author of 13 books on rural development, banking and HRD etc. 50 research papers have been published in different leading professional journals of the country. He had participated in various seminars.
"About the title" may belong to another edition of this title.
Books in my Basket
New Delhi, India
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