Contemporary Issues in Management

With changing business practices and increasing social responsibility of organizations, the role of Managers has become all the significant. The term 'Management' applies to any organization irrespective of the size or nature of operations. The prime concern of a manager is to manage their people and resources effectively.

This book is an attempt to review and present current state of knowledge of Marketing Management, Human Resource Management, Financial Management and Information Technology.

Table of Contents:

Online Marketing : A Need to Face Marketing Challenges in the Globalized World
Green Marketing : A Step to Improve Environmental Quality and Customer Satisfaction
Impact of Recession in Indian Organized Retail
Rural/vs Globalized Market : Rural Market Booming with Business Prospects
Effect of Advertisement Copy on Consumers

Dr Basant Mehta, did his post graduate in Banking Management at the University at Udaipur. He has awarded Ph.D degree in 1985 by the M.L.S. University, Udaipur. At present he is working as Dean, P.G. (Research) and Professor and Head, department of Banking and Financial Management, JRM Rajasthan Vidyapeeth University, Udaipur.

He has completed one U.G.C., Research project and supervising many Ph.D scholars. Prof. Mehta is the Author of 13 books on rural development, banking and HRD etc. 50 research papers have been published in different leading professional journals of the country. He had participated in various seminars.