Contemporary Issues in Marketing and Consumer Behaviour
Parsons, Elizabeth and Maclaran, Pauline
Language: English
Published by Routledge, 2009
- Hardcover
- Used
Seller: Brit Books, Milton Keynes, United KingdomBrit Books
AbeBooks seller since September 11, 2009
Condition: Used - Very good
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Seller Inventory # 3949964
- Title
- Contemporary Issues in Marketing and Consumer Behaviour
- Author
- Parsons, Elizabeth and Maclaran, Pauline
- Publisher
- Routledge
- Publication year
- 2009
- Condition
- Used; Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0750687398
- ISBN 13
- 9780750687393
Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
"Synopsis" may belong to another edition of this title.
About the Author
Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.
Andreas Chatzidakis is Senior Lecturer in Marketing at Royal Holloway, University of London, UK.
"About the title" may belong to another edition of this title.
Brit Books
Milton Keynes, United Kingdom
AbeBooks seller since September 11, 2009
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