Contemporary Issues in Strategic Management
Language: English
Published by Routledge, 2018
- Hardcover
- New

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- Title
- Contemporary Issues in Strategic Management
- Author
- Phillips, Paul; Moutinho, Luiz
- Publisher
- Routledge
- Publication year
- 2018
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138939633
- ISBN 13
- 9781138939639
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.
Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.
Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.
"Synopsis" may belong to another edition of this title.
About the Author
Paul Phillips is Professor of Strategic Management at Kent Business School, The University of Kent, UK.
Luiz Moutinho is is Visiting Professor of Marketing at Suffolk Business School, University of Suffolk, UK; Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Fiji; and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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