Contemporary Marketing Research
Language: English
Published by Vishwakarma Publications, 2015
- Softcover
- New

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- Title
- Contemporary Marketing Research
- Author
- Rao, Dr A B
- Publisher
- Vishwakarma Publications
- Publication year
- 2015
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9383572884
- ISBN 13
- 9789383572885
This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter
"Synopsis" may belong to another edition of this title.
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