Contemporary Marketing Plus: Study Guide for the Telecourse

Boone, Louis E.; Stone, David; Lee, Valerie; Kurtz, David

ISBN 10: 0030039835 / ISBN 13: 9780030039836

Published by Dryden Pr, 1995

About this Item

All orders ship by next business day! This is a used paperback book. Has moderate wear on cover and/or pages. Has markings on pages. Spine has been opened/creased. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!

Seller Inventory # 4CNO3H001QIU

Bibliographic Details

• Title: Contemporary Marketing Plus: Study Guide for the Telecourse
• Publisher: Dryden Pr
• Publication Date: 1995
• Language: English
• ISBN 10: 0030039835
• ISBN 13: 9780030039836
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.