Contemporary Marketing (Tenth Edition)

Louis E. Boone & David L. Kurtz (Editors); Bill Schoof (Senior Acquisitions Editor)

ISBN 10: 0030314038 / ISBN 13: 9780030314032

Published by Harcourt College Publishers/Harcourt, Inc., Fort Worth, TX, Philadelphia, PA, et al., 2001

About this Item

619 pp. Over-sized and/or over weight book; extra postage required. Please note that large and/or heavy items may incur an additional shipping charge. Solidly bound copy with minimal external wear, crisp pages and clean text. No dust jacket.

Seller Inventory # 2ivDa0011

Bibliographic Details

• Title: Contemporary Marketing (Tenth Edition)
• Publisher: Harcourt College Publishers/Harcourt, Inc., Fort Worth, TX, Philadelphia, PA, et al.
• Publication Date: 2001
• Language: English
• ISBN 10: 0030314038
• ISBN 13: 9780030314032
• Binding: Decorative Hardcover
• Edition: 10th Edition/1st Printing
• Condition: Very Good
• Seller catalogs:
  • Business, Marketing, Sales, Advertising
  • Business, Business Strategy, Investment
  • Textbooks, Academic, Scholarly

About this title

Synopsis

Boone and KurtzĘs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

About the Authors

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

David L. Kurtz has taught at a number of major U.S. and foreign universities, and collaborated on writing best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. Dave attended Davis & Elkins College in Elkins, West Virginia for four years, and was then accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures.