Title: Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth Edition
Publisher: Wiley-Blackwell
Publication Date: 2002
Language: English
ISBN 10: 0631231366
ISBN 13: 9780631231363
Binding: Soft cover
Edition: 4th Edition
Condition: Very Good

About this title

Synopsis

The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field.

Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text.
Expanded coverage of strategy formulation in electronic commerce.
Emphasises the link between analytical frameworks and their application to real-world business problems more strongly.
Reflects the most recent conceptual and theoretical developments in strategy analysis.
Takes a global perspective throughout.

About the Author

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (4th Edition, Blackwells, 2001).

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