Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth Edition

Grant, Robert M.

ISBN 10: 0631231366 / ISBN 13: 9780631231363

Published by Wiley-Blackwell, 2002

About this Item

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00084706490

Bibliographic Details

Title: Contemporary Strategy Analysis: Concepts, ...

Publisher: Wiley-Blackwell

Publication Date: 2002

Binding: Soft cover

Condition: Very Good

Edition: 4th Edition

About this title

Synopsis:

The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field.

• 
  
• Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text.
  
• Expanded coverage of strategy formulation in electronic commerce.
  
• Emphasises the link between analytical frameworks and their application to real-world business problems more strongly.
  
• Reflects the most recent conceptual and theoretical developments in strategy analysis.
  
• Takes a global perspective throughout.

Book Description:

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: bull; bull;thorough coverage of internet-based strategies bull;fresh examples of resource-based competitive advantage bull;improved online resources bull;additional case illustrations in every chapter bull;new self study questions.