Contemporary Strategy Analysis
Grant, Robert M.
ISBN 10: 1405163097 ISBN 13: 9781405163095
Published by Blackwell Pub, 2007
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About this Item
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00099712981
Synopsis:
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.
- Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions
- Features a new two-colour design throughout with high-spec artwork
- Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
- Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice
- Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant
About the Author: Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.
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Bibliographic Details
Title: Contemporary Strategy Analysis
Publisher: Blackwell Pub
Publication Date: 2007
Binding: Soft cover
Condition: Very Good
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ISBN 10: 1405163097
ISBN 13: 9781405163095
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