Contemporary Strategy Analysis Text Only

Grant, Robert M.

ISBN 10: 1119120837 / ISBN 13: 9781119120834

Published by Wiley, 2016

About this Item

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Seller Inventory # GWV.1119120837.VG

Bibliographic Details

• Title: Contemporary Strategy Analysis Text Only
• Publisher: Wiley
• Publication Date: 2016
• Language: English
• ISBN 10: 1119120837
• ISBN 13: 9781119120834
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including:  platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

About the Author

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.