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Bibliographic Details

Title: Contemporary Strategy Analysis, Third Edition
Publisher: Wiley-Blackwell
Publication Date: 1998
Language: English
ISBN 10: 0631207805
ISBN 13: 9780631207801
Binding: paperback
Edition: 3rd Edition
Condition: Good

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Synopsis

This best-selling strategy text has gained widespread recognition for its rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy.

The guiding principle of the book is to focus upon the fundamental determinants of business success - i.e. competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation of performance, and the strategic planning process in corporations.

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