Contemporary Visual Merchandising (5th Edition) (Fashion Series)

Diamond Professor Emeritus, Jay

ISBN 10: 0135007615 / ISBN 13: 9780135007617

Published by Pearson, 2010

About this Item

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Bibliographic Details

• Title: Contemporary Visual Merchandising (5th Edition) (Fashion Series)
• Publisher: Pearson
• Publication Date: 2010
• Language: English
• ISBN 10: 0135007615
• ISBN 13: 9780135007617
• Binding: Paperback
• Edition: 5th or later Edition
• Condition: Good

About this title

Synopsis

The trusted visual merchandising resource for students and professionals alike, CONTEMPORARY VISUAL MERCHANDISING, 5/e  introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.