Content Audits and Inventories: A Handbook
Land, Paula Ladenburg
ISBN 10: 1937434389 ISBN 13: 9781937434380
Published by XML Press, 2014
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1937434389I3N00
Synopsis:
Successful content strategy projects start with a thorough assessment of the current state of all content assets - their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.
Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.
This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
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Bibliographic Details
Title: Content Audits and Inventories: A Handbook
Publisher: XML Press
Publication Date: 2014
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket