Content DNA: Using consistency and congruence to be the same shape everywhere

Espirian, John

ISBN 10: 1916206239 / ISBN 13: 9781916206236

Published by John Espirian, 2020

About this Item

Seller Inventory # mon0003421073

Bibliographic Details

• Title: Content DNA: Using consistency and congruence to be the same shape everywhere
• Publisher: John Espirian
• Publication Date: 2020
• Language: English
• ISBN 10: 1916206239
• ISBN 13: 9781916206236
• Binding: paperback
• Condition: Good

About this title

Synopsis

How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognisable "shape" for your business.You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.