Content Fortress: A Simple Content Marketing Strategy That Helps You Attract Customers You'll LOVE to do Business With

Martin Huntbach, Lyndsay Cambridge, Marcus Sheridan

ISBN 13: 9798598671429

Published by Independently published 09/12/2020, 2020

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Bibliographic Details

• Title: Content Fortress: A Simple Content Marketing Strategy That Helps You Attract Customers You'll LOVE to do Business With
• Publisher: Independently published 09/12/2020
• Publication Date: 2020
• Language: English
• ISBN 13: 9798598671429
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Stop relentlessly chasing after the sale. And start attracting higher-paying, dream customers, who love who you are and what you do.

Do you feel like you have no control over the leads and sales that come through your business? Do you feel like you spend a lot of time with prospects who don’t buy from you? Or do you want to get better clients or customers, who respect your time and expertise and pay more for your products or services? Most content marketing strategies focus on getting more leads and sales from anyone and everyone. This book takes a different approach. Content Fortress is your go-to guide for consistently attracting the kind of customers you love to work with.The book goes through the eight key pillars of content marketing: Repelling Content Attracting Content Sales Content Pricing Content Guiding Content Process Content Culture Content Opinion Content This book combines content marketing strategy, real-life case studies from both large and small businesses and, most importantly, practical advice that you can actually implement in your business. By the end of this book, you will understand how to create content that dramatically improves how you communicate with your customers, protects your time, gets you better quality clients and empowers your business. Content Fortress will challenge you to create the kind of content that pushes your boundaries. But it will be worth it. It’s time to build your Content Fortress. About the AuthorsMartin and Lyndsay ‘walk the walk’. They have transformed their business by using content marketing, and have learnt what works and what doesn’t. They’ve interviewed many business owners for this book, who also implement the Content Fortress strategies with great success.