Content Infrastructure Management: Results of an Empirical Study in the Print Industry (Markt- und Unternehmensentwicklung / Markets and Organisations)

Alexander Benlian

ISBN 10: 3835003682 / ISBN 13: 9783835003682

Published by Deutscher Universit�tsverlag 2006-05-30, 2006

About this Item

Seller Inventory # 6666-IUK-9783835003682

Bibliographic Details

• Title: Content Infrastructure Management: Results of an Empirical Study in the Print Industry (Markt- und Unternehmensentwicklung / Markets and Organisations)
• Publisher: Deutscher Universit�tsverlag 2006-05-30
• Publication Date: 2006
• Language: English
• ISBN 10: 3835003682
• ISBN 13: 9783835003682
• Binding: Paperback
• Condition: New

About this title

Synopsis

Information and communication technologies are leading to new forms of collabo- tion and interaction relationships inside and outside of companies. With regard to media companies, this impact is tremendous as resources, products, and processes are virtually immaterial allowing IT to permeate and restructure the entire value chain. However, especially in the print industry, where the impact of digitization on organi- tion designs and business practices is fervently discussed, companies most often realize that the degrees of freedom gained by the emergence of new technologies must be substantiated with rationalistic decision logic. One of the key questions in media companies is the way how and where digital content should be stored to op- mally support primary activities (or core processes). However, state-of-the-art lite- ture in MIS research falls short of giving answers to this question, as hardly the al- cation of hardware, software, or databases has been treated so far – mostly just from one single (or even no) theoretical perspective.

About the Author

Dr. Alexander Benlian ist wissenschaftlicher Mitarbeiter von Prof. Dr. Thomas Hess am Institut für Wirtschaftsinformatik und Neue Medien der Universität München