The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network (Anthem Publishing Studies)

Bhaskar, Michael

ISBN 10: 0857281119 / ISBN 13: 9780857281111

Published by Anthem Press, 2013

About this Item

Seller Inventory # 0857281119-2-34024405

Bibliographic Details

• Title: The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network (Anthem Publishing Studies)
• Publisher: Anthem Press
• Publication Date: 2013
• Language: English
• ISBN 10: 0857281119
• ISBN 13: 9780857281111
• Binding: paperback
• Condition: Very Good
• Weight: 10 ounces

About this title

Synopsis

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

About the Author

Michael Bhaskar is a digital publisher, researcher and writer based in London.