Enhanced by two case studies, a guide to writing copy for the Web offers tips on increasing search engine rankings through an understanding of the theory of search engine optimized copy and the basics of keyword research.

About the Author

Seeing the exploding need for high quality, keyword rich web content, Jon Wuebben founded the SEO copywriting house, Custom Copywriting, in 2003. Rising quickly as one of the fastest growing content providers in the industry, they have written copy for the Fortune 100, small startups, and hundreds of mid-sized organizations. Wuebben has written content for hundreds of companies around the world, in almost every major industry. His articles on online marketing, SEO copywriting and other topics can be found on thousands of sites across the web.

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