Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Language: English
Published by Wiley, 2010
- Hardcover
- Used
Seller: MERS Goodwill-Kansas City, Blue Springs, MO, U.S.A.MERS Goodwill-Kansas City
AbeBooks seller since May 13, 2026
Condition: Used - Good
US$ 1.73
Quantity: 1 available
Add to basketItem description from seller
The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections.
Seller Inventory # WMEKV.0470648287.G
- Title
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Author
- Handley, Ann; Chapman, C.C.
- Publisher
- Wiley
- Publication year
- 2010
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470648287
- ISBN 13
- 9780470648285
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
- Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
- Leverage social media and social tools to get your content and ideas distributed as widely as possible
- Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
- Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.
"Synopsis" may belong to another edition of this title.
About the Author
C.C. Chapman (cc-chapman.com) is a media creator, entrepreneur, and online marketing expert. He recently launched DigitalDads.com—a site where a dad can be a guy—to serve as a cornerstone of the online parenting space.
"About the title" may belong to another edition of this title.
MERS Goodwill-Kansas City
Blue Springs, MO, U.S.A.
AbeBooks seller since May 13, 2026
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
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| First item | US$ 4.00 | US$ 7.00 |
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Changing lives through the power of work MERS Goodwill-Kansas City provides a variety of programs and services to help support this mission. Some of the many programs and services offered are career counseling, skills training, education and literacy programs, employment services, and more.
Specialty
Hardcover, Paperback, Mass Market, Vintage, AntiqueSeller's business information
MERS Goodwill
926 Missouri Highway 7
Blue Springs, MO U.S.A. 64014