Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
Language: English
Published by McGraw-Hill Companies, 2021
- Hardcover
- Used

Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Condition: Used - Very good
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Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1264257546I4N00
- Title
- Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- Author
- Pulizzi, Joe
- Publisher
- McGraw-Hill Companies
- Publication year
- 2021
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1264257546
- ISBN 13
- 9781264257546
- Edition
- 2nd Edition
- Item weight
- 1.4 pounds
Do you create digital content? Well, this is the business model you've been looking for...
- Choose a topic
- Unearth an area where little competition exists (break through the clutter)
- Choose your best channel to build your platform
- Build long-term customer loyalty (an audience)
- Start making money from your content
- Expand your content into multiple channels/platforms
- Sell your content asset or scale it into a successful business
This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.
Apply the methods laid out for you in Content Inc., and create the business of your dreams.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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