Content Inc. , Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
Language: English
Published by McGraw-Hill Education, 2021
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 9.32
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Content Inc. , Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- Author
- Pulizzi, Joe
- Publisher
- McGraw-Hill Education
- Publication year
- 2021
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1264257546
- ISBN 13
- 9781264257546
- Edition
- 2nd Edition
- Item weight
- 1.303 pounds
- Dimensions
- N/A
Do you create digital content? Well, this is the business model you've been looking for...
- Choose a topic
- Unearth an area where little competition exists (break through the clutter)
- Choose your best channel to build your platform
- Build long-term customer loyalty (an audience)
- Start making money from your content
- Expand your content into multiple channels/platforms
- Sell your content asset or scale it into a successful business
This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.
Apply the methods laid out for you in Content Inc., and create the business of your dreams.
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About the Author
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
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| First item | US$ 0.00 | US$ 15.00 |
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
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