Content Strategy for Mobile
Karen McGrane
ISBN 10: 1937557081 ISBN 13: 9781937557089
Published by Publisher, 2012
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Gulf Coast Books, Cypress, TX, U.S.A.
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About this Item
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Seller Inventory # 1937557081-3-26930952
Synopsis:
ISBN: 978-1-937557-0-89 Paperback: 165 pages You don’t get to decide which platform or device your customers use to access your content: they do. Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago. Contents: Your Content, Now Mobile Content Before Platform Adaptive Content Strategy and Planning Writing and Editing Information Architecture People and Process
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Bibliographic Details
Title: Content Strategy for Mobile
Publisher: Publisher
Publication Date: 2012
Binding: paperback
Condition: Good
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