Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
Language: English
Published by New Riders (edition 1), 2015
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
US$ 4.94
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Add to basketItem description from seller
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 0134105109-11-1
- Title
- Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
- Author
- Casey, Meghan
- Publisher
- New Riders (edition 1)
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0134105109
- ISBN 13
- 9780134105109
- Edition
- 1.
- Series
- Book 108 of 141: Voices That Matter
- Identify problems with your content and persuade your bosses it's worth the time and resources to do it right
- Make sense of your business environment and understand your audience
- Get stakeholders aligned on business goals and user needs
- Set your content strategy and decide how to measure success
- Create, maintain, and govern on-strategy content
"Synopsis" may belong to another edition of this title.
About the Author
Meghan Casey is the lead content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients–startups, nonprofits, colleges and universities, Fortune 50 companies, and everything inbetween–solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. Yep, that really happened. She has been working with content and communications since 1996.
"About the title" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
AbeBooks seller since February 2, 2016
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