Title: Contextual Innovation Management : Adapting Innovation Processes to Different Situations
Publisher: Routledge
Publication Date: 2021
Language: English
ISBN 10: 1032174285
ISBN 13: 9781032174280
Binding: Soft cover
Condition: As New

About this title

Synopsis

Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes.

This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach.

With references to real-world innovation cases and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management.

About the Author

Patrick van der Duin is currently managing director of the Netherlands Study Center for technology.

Roland J. Ortt is Associate Professor of technology and innovation management at Delft University of Technology, the Netherlands.

"About this title" may belong to another edition of this title.

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