Continuous Sales Improvement : The Secret of Achieving Your Peak Sales and Personal Potential

What’s the secret to succeeding at sales? In Continuous Sales Improvement, master sales trainer Eric Lofholm reveals the simple but powerful strategy he’s taught to tens of thousands of students that anyone can use to improve their sales performance.

Eric’s message is that those who are not good at sales can become good, and those who are already good can become great simply by making small, continuous improvements in four key areas: self-improvement, sales skills, product and service knowledge, and technology. He gives readers a game plan for making improvements in each of these areas and provides hundreds of detailed strategies, practical exercises, and actionable instructions to use immediately to begin improving sales results.

Each chapter includes a convenient at-a-glance summary, and there’s a quick-review guide so that readers can easily use Continuous Sales Improvement as an ongoing reference. Continuous Sales Improvement includes case studies from legendary figures in the history of sales, plus interviews with some of today’s top performers. It also includes tips for selling in specific industries, including real estate, insurance, financial services, and network marketing. Those who are a salesperson, a sales trainer, or just a business owner who wants better sales results, Continuous Sales Improvement is a must-have.

Eric Lofholm, best-selling author of The System, is a master sales trainer who has helped over 10,000 students make more sales. Trained by best-selling sales expert Dr. Donald Moine, Eric has helped generate nearly $500 million in revenue in the last two decades. He honed his skills as a trainer for Tony Robbins from 1997 to 1999 before founding his own company, Eric Lofholm International. Based in Rocklin, California, Eric offers expert training both for corporate sales departments and for individuals who want to improve their sales skills.