Conventional Label Printing Processes: Letterpress,.

This book explains the principles of each of the main conventional printing processes used in the production of labels as well as the types of printing equipment used.

Although conventional printing is under pressure from digital processes, it remains a potent force in the sector. The relative popularity of each printing process will always change and some will become entrenched in their own particular niches. It is important, however, to have a fundamental understanding of each process, the mechanics behind them and how they are evolving and changing.

This book aims to provide this knowledge in a clear and concise way.

Chapters include:

• The changing landscape of label printing
• Label press configurations and ancillary equipment
• The letterpress printing process
• The lithographic printing process
• The flexographic printing process
• The screen printing process
• The gravure printing process
• The combination press

John Morton has hands-on experience of all the major printing processes and has held operational and technical development roles at director level in the packaging sector. A qualified printer, John's career spans magazine production, commercial print, packaging and label production.

Before joining 4impression John was actively involved in the Unilever advanced printing and decoration training courses attended by delegates from operations around the globe.

Robert Shimmin has held senior marketing and business development positions in the print, packaging and label sector spanning more than 20 years. He is a regular contributor of articles to the print and packaging trade press and has supported initiatives that seek to build awareness of the latest research and innovations emanating from UK universities.

In addition to his involvement with 4impression he runs Shimmin Associates, a research and marketing consultancy offering support to both UK and international customers in the label and packaging sector.