Converge: Transforming Business at the Intersection of Marketing and Technology
Language: English
Published by John Wiley & Sons Inc, 2013
- Hardcover
- Used
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Good
US$ 6.49
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Add to basketItem description from seller
Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Seller Inventory # G11M-00859
- Title
- Converge: Transforming Business at the Intersection of Marketing and Technology
- Author
- Lord, Bob W., Velez, Ray
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2013
- Condition
- Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1118575520
- ISBN 13
- 9781118575529
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands—including AXE, Intel, Samsung, and Kellogg—to solve business problems at the collision point between media, technology, and marketing.
With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success.
- Explains how to organize for innovation within your own organization by applying the principles of agile development across your business
- Details how to create a religion around convergence, explaining how to tell the story throughout the organization
- Outlines how to adapt processes to keep up with and take advantage of rapid technological change
A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.
"Synopsis" may belong to another edition of this title.
About the Author
BOB LORD is the Global CEO of Razorfish. He began his career as an engineer intrigued by marketing, not knowing that one day the disciplines would collide. Now, he leads Razorfish on its mission of creating brand experiences that build businesses. Additionally, he leads the world's largest digital agency network for Publicis Groupe. Bob is also active in the TED community and a founding member of The Nantucket Project.
RAY VELEZ is the Global CTO of Razorfish. His career has been devoted to the software development life cycle, from inception to rollout, working with clients ranging from Citibank to Ford Motor Company to the National Football League. He previously worked at Cambridge Technology Partners.
"About the title" may belong to another edition of this title.
Wonder Book
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