Convergence: Integrating Media, Information and Communication

BALDWIN Thomas F. - and others

ISBN 10: 0803959052 ISBN 13: 9780803959057

Published by Sage Publications, 1996

Language: English

Condition: Used - Near fine Soft cover

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Used - Soft cover

Condition: Used - Near fine

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430 pages, paperback, a very good+ copy [0803959052].

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Bibliographic Details

Title

Convergence: Integrating Media, Information and Communication

Publisher

Sage Publications

Publication Date

1996

Language

English

ISBN 10

0803959052

ISBN 13

9780803959057

Binding

Soft cover

Condition

Near Fine

Seller catalogs

COMMUNICATION STUDIES

About this title

Synopsis

The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.

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